Master of Business Administration


December 2023


01 Year (Course work 08 Months and Dissertation 04 Months)

Programme Description

MBA Modules and Specifications

01. Professional and Academic Development

02. Customer and International Markets

03. Leadership, Complexity and Change

04. System, Structure and Operations

05. Managing People in a Global Context

06. Strategy and Implementation

07. Digital Business Information Systems

08. Financial Decision Making

09. Dissertation

Professional and Academic Development

The module applies a practice-focused teaching and learning approach. Through critical reflection, it enables students to link their learning experiences from all other elements of the Bristol MBA program to form one holistic and continuous learning journey.

·       The importance of self-observation, critical reflection and how to undertake it 

·       Professional development planning and goal setting 

·       Professionalism and inter-cultural issues in business and management 

·       The role of career planning and Continuing Professional Development 

·       The concept of ‘leader as continuous learner’ 

·       Interpersonal skill sets for business professionals. 

·       Questions and debates related to the nature and use of evidence and how it relates to managerial decision-making, continuing 

        professional development and academic study. 

·       Reviewing literature and other sources of evidence critically

Marketing Management

This module applies Time management skills; Effectiveness at working independently; Use of appropriate IT and electronic data resource to aid efficient searching, communication and presentation of information.

The marketing analysis and planning process

·       Marketing audit 

·       Marketing Strategic 

·       analysis Marketing objectives and strategy 

·       Implementing and evaluating market decisions

Critically Evaluating Global Business Markets

·       Macroeconomic theory and market industry analysis 

·       Analyzing international market drivers and constraints, ethical and regulatory frameworks

Critically Analyzing Consumers and Consumption: 

·       Customer Needs Analysis 

·       Customer Behaviour 

·       Managing customer value and sustaining performance in global markets

Leadership, Complexity and Change

This module covers three interrelated areas that are fundamental for management students and practitioners – namely leadership, complexity and change. The module takes a critical approach whereby students are encouraged to actively explore their thoughts, feelings, experiences and reflections on leadership theory and practice. Case studies, exercises and examples are used to provide insight into the complexities and dynamics of leadership and change in a variety of contexts.

·       Introduction: leadership in a changing world 

·       Leading and managing change 

·       Leadership, identity and context 

·       Strategic and entrepreneurial leadership 

·       Charismatic, transactional and transformational leadership 

·       Distributed and shared Leadership 

·       Authentic leadership (and dark side leadership) 

·       Issues of power and diversity in leadership 

·       Leading and following in a complex world 

·       Leadership, boards and risk 

·       Issues of ethics and culture in leadership 

·       Module review and assignment briefing

System, Structure and Operations

This Module content enables students to deal with the tasks associated with setting up, running, and evolving the operating structures, systems, and processes of an organization so that its value adding activities can be effectively and efficiently performed and sustained. This includes information systems as well as other operating assets.

·       Choosing an appropriate organizational form to support value creation and transformation within and between organizations 

        (Example - throughout the whole global value chain). 

·       Information systems choices to support evolving organizational choices and coordination within and between organizations 

        in a global context. 

·       Sustainable operations management. Dealing with increasing organizational scale and complexity related to greater levels of 

        vertical and horizontal integrations. 

·       Building quality into the design, production and delivery of products and services and taking into consideration their impact 

        on sustainability. 

·       Choosing appropriate performance indicators and dealing with business improvement. Switching to ecommerce and building 

        an online presence and operating processes for evolving businesses. 

·       Ethically effective and sustainable global supply chain management and purchasing practice in delivering business value.

·       Facilitating customer co-creation/co-production.

Managing People in Global Context

This module includes Selection interviewing, negotiating skills, conflict resolution, staff development.

·       External and internal influences which shape the management of people including economic perspectives on labour markets 

        and institutional (legal) perspectives. 

·       Exploration of the link between HR strategy, policy and practice and organizational strategy and the contribution of human 

        resource management to organizational effectiveness. 

·       The role of line managers and the HR professional in the delivery of effective people management. 

·       The practical application and theoretical approaches to resourcing, acquiring talent, managing performance and the development 

        of people in the workplace in an international context. 

·       Contemporary developments in the field of people management. 

·       Practical skill development in aspects of managing people.

Strategy and Implementation

·       Foundations of Strategy and Strategy Process – including economic concepts underpinning strategy and assumptions; 

        sources of competitive advantage; evaluation of strategies 

·       Strategic Thinking: including bounded rationality; cognitive bias; and scenario planning techniques. 

·       Innovation, Technology Change and Turbulent Environments; nature of technological change and technological trajectories 

·       Ethical Decision-making and Corporate Social Responsibility; CSR as strategic context 

·       Industry Analysis: including drawing on industrial organization economics perspective to apply the five-forces analysis. 

·       Internal Capabilities and Competencies – including economic assumptions underpinning RBV. 

·       Basis of Competitive Strategy - Strategic Positions, Resources and Capabilities 

·       International Dimensions of Strategy: country competitiveness and strategy; emerging market firms; 

        choices for international strategy; MNCs 

·       Boundaries of the Firm - relationship of markets and hierarchies to strategic decisions defining the boundaries of firms; 

        including appreciation of transaction cost explanations. 

·       Strategy Implementation - Introduction to Strategy Simulation


Digital Business Information Systems

·       Electronic business models

·       Fulfilment in eCommerce 

·       Modelling of data 

·       Key features of online security 

·       Social media planning 

·       eBranding and marketing of virtual businesses 

·       Knowledge dissemination, intellectual property and legal issues 

·       Customer relationship management 

·       Strategies for public, private, non-governmental agencies, and social enterprises 

·       Logistics and supply chain management 

·       Content management systems 

·       Free and open-source software


Finance Decision Making

·       Financial objectives of the business – potential and assumed. 

·       Reporting performance to organizational stakeholders 

·       Interpretation of financial statements 

·       Concepts of the risk return trade off and short- and long-term liquidity. 

·       Cost behaviour and analysis of cost into fixed and variable components 

·       How we measure and use costs for internal decision-making Cost/volume profit analysis, contribution analysis 

·       Strategic decision making and investment appraisal. 

·       Sources and types of finance 

·       Debt and its markets 

·       Equity and its markets 

·       Managing risk Diversification and risk reduction 

·       Financial strategy in context Strategies for payment/ realization and distribution of returns – interest, dividends and capital growth 

·       The external environment of financial decision-making includes risk and macro-market legal and economic environment. 

·       International financial system, markets and exchange rates 

·       Corporate governance and value creation for different stakeholders


This module will enable students to practice and demonstrate skills and knowledge that they have acquired during their studies. The module provides the opportunity for students to further develop their evaluative and critical enquiry skills through analysis and synthesis of complex material. It also enables students to develop skills in planning and managing a substantial independent analytical investigation in a topic area of their choice. In designing and undertaking their own study students are encouraged to conduct conceptual and empirical research that advances the understanding about the role, dynamics, and impact of organizations in the creation of sustainable social, environmental and economic value. 

·       Conduct conceptual and empirical research into complex business and management issues. 

·       Synthesize critical thinking and problem solving to an area of interest and organizational relevance.

·       Analyze information effectively to abstract meaning and make recommendations. 

·       Communicate complex ideas in a clear, organized and professionally presented method.

Entry Criteria

- Completion of Bachelor's degree in any stream - Professional Qualification with Work Experiences - Diploma Qualification (any) with Work Experiences - Part Qualified Professional or Academic Qualification with Work Experiences

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